This piece appeared on the UK site Mediatel earlier this week
It has been reported in the UK press that Barclays are ‘likely’ to cancel their sponsorship of football’s Premier League – an association that goes back 13 years, at a cost of something like £40million a season. A final decision has yet to be taken, we read, but ‘Board members’ believe that the sponsorship has delivered ‘zero value’. ‘The Sunday Telegraph’ reported: ‘One (senior figure) said that Barclays did not need promotion in the UK as the bank has high street branches around the country and its name is well known. “We just need to shut up for five years and get on with our job,” the source said’.