Brace yourselves! It’s time to tiptoe back into the murky waters of media buying, following my earlier post focussing on the let’s just say ‘misguided’ move made by Xaxis into becoming both a buyer and a seller of digital space, a topic I’ll be returning to.
25 February 2014
18 February 2014
Why are so many online ads so awful? Well, they are aren’t they? I don’t include in this blanket condemnation those YouTube ads that are long-form versions of regular TV ads, or those TV or regular print executions that finish up online via social media sites, or indeed are placed there deliberately.
11 February 2014
It’s a curious thing that whereas many media people of my generation find it essential to learn as much as we can about the digital world, many digital natives currently populating the media world do not seem to consider it in any way relevant to learn anything from or about the past.
05 February 2014
Today’s Cog Blog is rather longer than usual. Furthermore it contains some references to a time longer ago than last month (30 years or so in the 1980’s and early 1990’s to be precise) so those readers with a short attention span, along with those who believe that all history is bunk might be well advised to read no further. As might those of a nervous disposition – as todays blog is about media buying and selling.