It’s been a sad week in UK media land. Two of the true originals in our business, Ray Morgan and Tony Vickers passed away.
28 November 2014
25 November 2014
There is no doubt that the coming of online advertising has changed everything. OK so it hasn’t turned out to be the panacea that some zealots thought (some still think) it might be; and no we haven’t yet properly worked out how commercial communications can work best within social media channels; but those bumps in the road don’t change the underlying fact that things are very different now.
18 November 2014
This week, MediaCom’s UK CEO, Karen Blackett was named ‘the most influential black person in Britain’. Many congratulations to her for what is a most well deserved accolade. It’s rare for media agency leaders to be recognised outside of our industry. Maybe it’s because so many rank their achievements in terms of the countries they’ve visited in the last couple of weeks, and the household names (well, in someone’s household anyway) they’ve met.
11 November 2014
It may seem obvious but new players who are well known and respected in one field often pop up in another. Sometimes these are pretty straightforward extensions. Marks and Spencer starts a food business; Mont Blanc stretches its pen brand into luxury watches. Sometimes they’re not so obvious, such as when a Finnish rubber boot manufacturer decided to diversify into mobile telephony (Nokia).
03 November 2014
Well, here’s a turn-up for the book! Kraft has announced publicly in the US that it ‘rejects’ up to 85% of impressions bought online via real time ad marketplaces. The company’s reasoning is that “75% to 85% is either deemed to be fraudulent, unsafe or non-viewable or unknown”. Who would have thought it?