“And now, the end is here, and so I face the final curtain..”
Full Service Agencies for the 21st Century
10 December 2014
‘Campaign’ carried an interesting opinion piece from its Editor, Claire Beale this week. She recounted a conversation with a creative director in which he complained at media agencies involving themselves in creative strategies and execution. Claire made the point that most of the time most media agencies’ creative efforts are “Eye-wateringly embarrassing. So far. But they are grasping the opportunity and clients are willing them on”.
The Future for Trading Desks
04 December 2014
Last week’s Cog Blog described the current shake up happening in the crazy world of digital media – a world where ad impressions delivered to robots are it seems worth nearly as much as ads not viewed for more than one second.