There’s a very old joke about the adman who when interviewed said ‘Don’t tell my mother I work in advertising, she thinks I am a piano player in a brothel’.
Context and Distribution
17 September 2015
A terrible and powerful story that first appeared a few weeks ago can be co-opted to illustrate the power of context as well as the importance of distribution.
Cynics and Sentimentality
10 September 2015
Many of us don’t practice what we preach. Politics is full of people saying one thing and doing the opposite. Big name journalists will rip into a minor celebrity for having an affair whilst doing the self-same thing themselves. And of course ad agencies famously never advertise.
Integration and Land-Grabs
03 September 2015
A recent piece in AdAge suggested that advertisers want a new media agency model, but aren’t too sure what such a model might look like. Certainly the huge number of pitches going on at the moment suggests at the very least a degree of restlessness.