Aegis, ITV and the Trades

Almost four weeks into the year and already two of my hopes for 2016 lie in tatters.

Way, way back on January 6th (remember then? It was great to be alive wasn’t it? Such an air of optimism, such an air of hope) I said I hoped that 2016 would see agencies change behaviours from making money unofficially to proving their worth to clients and getting paid fairly by them.

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Just Because We Can…

A few days ago the notion of ‘advertising moments’ had a moment. ‘The New York Times’ carried a piece on the topic which as good as anointing the thought with a powerful mix of mainstream recognition and due authority. Read more

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Carry On Learning

This week I was very flattered to be asked to address the annual conference of the Portuguese advertiser association, APAN. These comments reflect some of the remarks I made there. Read more

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Hopes for 2016

Welcome to 2016 and the season for predictions. As usual, our industry hasn’t disappointed, scattering predictions around with all the confidence of people knowing that no-one will ever hold them to account in 12 months’ time.

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