The ANA – Part Two

A few days ago the US advertiser trade body the ANA (Association of National Advertisers) published Part Two of its magnum opus into media transparency and related matters. You can read the summary findings (and download the entire thing) here.

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Media Doesn’t Equal Creativity

In case we forget, advertising agencies used to be driven very largely by media availabilities. Buyers would visit well-known Fleet Street pubs, and negotiate space with the leading newspapers of the day. The question was less about what they paid and more about whether they got any of the restricted and rationed space at all.

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The Agency and the Auditor

Imagine you’re running a media agency. You’re great at your job (the trade press and your peers within the industry tell you so); you’ve been doing it for a number of years and have delivered substantial success to your owners.

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Newspapers and the Joint Sell

Newspapers in the UK have had a good war; sales were reportedly up by about 20% at the height of the Brexit debate which rather gives the lie to those believing there is no role for the printed medium in this digital age. Unfortunately for newspapers, but very fortunately for the rest of us Brexit debates don’t come along all that often. Read more

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From A(NA) to B(rexit); Plus A Rare Cog Blog AdContrarian Podcast

This week I was looking forward to posting something uplifting and positive following the depressing litany of the agencies’ alleged misdemeanours as outlined in the ANA transparency report, and then along comes a far more serious threat to the industry’s well-being, as the UK votes to leave the European Union. Read more

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