20 September 2018
Disclosure: BJ&A has done consultancy work for the7stars
The latest survey by the media consultancy ID Comms on the degree to which advertisers trust their media agencies showed the lowest numbers yet with only 10% of advertisers rating trust in their media agency as ‘high’ or ‘very high’. 40% say that the level of trust is ‘low’, as against 29% a year ago.
13 September 2018
The latest Nike ad, featuring Colin Kaepernick (the American quarterback who started the controversial ‘take a knee’ protest) is stirring up quite a storm. No doubt as Nike intended.
07 September 2018
I don’t know Mark Read which I would estimate puts me in the same position as 99% of those offering him advice on how to do his job as the newly appointed CEO at WPP.