The Gospel According to Gary

Nobody in the UK ad business has ever heard of Gary Vaynerchuk. I know this as I’ve employed a research technique beloved by Gary himself: I asked a few people I know. Admittedly these people were gathered at the asi conference on audience measurement but, hey.

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Filling the Data Consultancy Vacuum

This post is in-part based on remarks made by me at the 2018 asi Conference

Last week was the annual asi International TV and Video Conference, held this year in Athens. The asi has become an institution: it’s been held 28 years’ consecutively, with this year’s delegates (and speakers) coming from countries as diverse as Russia, New Zealand, Japan, Australia, the USA, many mainland European markets, the Nordics and the UK.

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