{"id":1033,"date":"2018-04-13T07:04:58","date_gmt":"2018-04-13T06:04:58","guid":{"rendered":"http:\/\/www.bjanda.com\/blog\/?p=1033"},"modified":"2018-04-13T07:04:58","modified_gmt":"2018-04-13T06:04:58","slug":"facebook-and-out","status":"publish","type":"post","link":"https:\/\/www.bjanda.com\/blog\/facebook-and-out\/","title":{"rendered":"Facebook and Out"},"content":{"rendered":"

We are living in a world of short attention spans, where detail is almost derided and tweets trump well-argued hypotheses.<\/p>\n

So even though the implications of what Facebook did or didn\u2019t do with data and who was to blame for harvesting the personal social media records of 87 million individuals will no doubt run and run \u2013 as should be the case, this stuff is important and complicated \u2013 most people (even Cog Bloggers) are keen to move on.<\/p>\n

There was no better example of deflection than the industry\u2019s digital and social champions ignoring the real issue and instead lining up to smirk at US lawmakers\u2019 lack of knowledge of technology as they quizzed Mark Zuckerberg.<\/p>\n

It would seem that what the guy knew or didn\u2019t know, or what his business did or didn\u2019t do is less significant than the fact that some \u2018old guy\u2019 didn\u2019t know the ins and outs of social media. Snigger, snigger.<\/p>\n

Meantime the media agency world kept schtum (whatever happened to thought leaders<\/a>?). Or very largely schtum. In \u2018Campaign\u2019 Havas\u2019 Matt Adams broke cover<\/a>.<\/p>\n

You have to wonder what drives Havas Media\u2019s attitudes towards the largest media players sometimes. About a year ago<\/a> the agency made a big deal about pulling its clients’ money from Google in the light of the brand safety YouTube fuss.<\/p>\n

The then UK CEO, Paul Frampton was all over the media playing the \u2018look how important we are\u2019 card.<\/p>\n

That didn\u2019t last long as someone in the Paris head office decided, for reasons we can only imagine to remove the (non) threat and carry on spending \u2013 their clients\u2019 money.<\/p>\n

Now Frampton\u2019s successor Matt Adams is praising Facebook\u2019s attitude of \u2018putting their users first\u2019. He surely can\u2019t really believe that \u2013 there\u2019s about 87 million reasons why he can\u2019t believe that.<\/p>\n

What the whole Facebook and data scandal has done is point to the need for regulation. Facebook, as even Zuck now accepts is a publisher.<\/p>\n

So it should be regulated as one \u2013 and the regulation can\u2019t be designed by FB (despite their kind offer to save everyone else the trouble) but by lawmakers acting with the best interests of individual citizens at the heart of their decision making.<\/p>\n

It\u2019s interesting to muse over what happened when a (regulated) newspaper group last played fast and loose with people\u2019s right to privacy. I know it must seem like aeons ago but if memory serves a huge newspaper closed.<\/p>\n

Phone hacking is of course illegal but is it really so different ethically to using people\u2019s data without their knowledge to track them hither and thither?<\/p>\n","protected":false},"excerpt":{"rendered":"

We are living in a world of short attention spans, where detail is almost derided and tweets trump well-argued hypotheses.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/posts\/1033"}],"collection":[{"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/comments?post=1033"}],"version-history":[{"count":3,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/posts\/1033\/revisions"}],"predecessor-version":[{"id":1036,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/posts\/1033\/revisions\/1036"}],"wp:attachment":[{"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/media?parent=1033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/categories?post=1033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/tags?post=1033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}