{"id":1156,"date":"2019-02-28T08:43:52","date_gmt":"2019-02-28T08:43:52","guid":{"rendered":"http:\/\/www.bjanda.com\/blog\/?p=1156"},"modified":"2019-02-28T08:43:52","modified_gmt":"2019-02-28T08:43:52","slug":"time-to-support-journalists","status":"publish","type":"post","link":"https:\/\/www.bjanda.com\/blog\/time-to-support-journalists\/","title":{"rendered":"Time to Support Journalists"},"content":{"rendered":"

I\u2019ve always admired journalists. This goes back to my days as a Coglet, when I fondly imagined a future life as a travelling sports journalist; continued through a stint as the account director on \u2018The Observer\u2019 (winning creative awards); right through to today when I watch with admiration as investigative reporters like Peter Jukes and Carole Cadwalladr refuse to be deflected or intimidated.<\/p>\n

It\u2019s dreadful that so many of today\u2019s young reporters and editors are told to focus on clicks not stories. This is so patently absurd \u2013 everyone (except it seems newspaper managements) knows that clicks have zero to do with anything \u2013 and yet they continue as a key \u2018performance indicator\u2019.<\/p>\n

A couple of weeks ago The Cairncross Review<\/a> was published. This is the result of a Government process, led by Dame Frances Cairncross \u2018to investigate ways to secure the future of high-quality journalism in Britain\u2019.<\/p>\n

The review ranges across the case for high standards in journalism, the threat posed to democracy should such standards disappear or diminish, and the impact of the major platforms on the sustainability of original and quality reporting.<\/p>\n

Amongst the Review\u2019s findings, the opening chapter on \u201cWhy should we care about the future of journalism?\u201d concludes:<\/p>\n

\u201cInvestigative journalism and democracy reporting are the areas of journalism most worthy and most under threat.\u201d<\/p>\n

And \u201cThe cost of investigative journalism is great and rarely seems to pay for itself.\u201d<\/p>\n

Cairncross goes on to discuss the role of Facebook and Google, concluding that \u201cThe opacity of the market for online advertising, and the market shares of Facebook and Google, are justification for regulators to study the market\u201d.<\/p>\n

You can\u2019t say that those engaged in certain aspects of online trading haven\u2019t been warned. Anyone remember British Posters?<\/p>\n

As it happens the Cairncross findings were rather overtaken by the cross-party Digital, Culture, Media and Sport Select Committee\u2019s report<\/a> of its investigations into Facebook.<\/p>\n

This described FB as \u2018digital gangsters\u2019 and repeated the point that Mark Zuckerberg has now refused three times to appear before this important Parliamentary Committee.<\/p>\n

To quote the Committee\u2019s Chairman, Damian Collins: \u201cDemocracy is at risk from the malicious and relentless targeting of citizens with disinformation and personalised \u2018dark adverts\u2019 from unidentifiable sources, delivered through the major social media platforms we use every day,\u201d<\/p>\n

The ad business seems out-of-step with both pieces of Government work.<\/p>\n

First, we really don\u2019t it seems care much about the content in which our ads appear, although as traders finally start to give way to planners the hope must be that this is changing.<\/p>\n

If we thought more about the link between quality, engagement and involvement and less about meaningless numbers then we would surely reward proper journalism at the expense of clickbait listicles.<\/p>\n

Sure, everyone talks about quality \u2013 but rarely do they do anything about it. Whatever happened to agency thought leadership? Buried below a ton of made-up research rubble topped off with a cherry of the sort of deals agencies like, presumably.<\/p>\n

Second, what on earth does Facebook have to do to start to lose the trust of advertisers?<\/p>\n

For many (often smaller) advertisers, especially those engaged in driving an immediate reaction FB no doubt delivers.<\/p>\n

But when it comes to larger, brand-building campaigns what FB delivers is a reverse-halo effect.<\/p>\n

It makes zero sense to keep plugging away on a channel that based on the evidence would appear to be ill-suited for brand building.<\/p>\n

As a society we need great journalists. Great journalists engage the audience. Great journalists need funding. Advertisers need an engaged, involved audience.<\/p>\n

Surely we can fill in the next sentence for ourselves?<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019ve always admired journalists. This goes back to my days as a Coglet, when I fondly imagined a future life as a travelling sports journalist; continued through a stint as the account director on \u2018The Observer\u2019 (winning creative awards); right through to today when I watch with admiration as investigative reporters like Peter Jukes and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/posts\/1156"}],"collection":[{"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/comments?post=1156"}],"version-history":[{"count":1,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/posts\/1156\/revisions"}],"predecessor-version":[{"id":1157,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/posts\/1156\/revisions\/1157"}],"wp:attachment":[{"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/media?parent=1156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/categories?post=1156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/tags?post=1156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}