{"id":1566,"date":"2022-03-10T12:03:56","date_gmt":"2022-03-10T12:03:56","guid":{"rendered":"https:\/\/www.bjanda.com\/blog\/?p=1566"},"modified":"2022-03-10T12:03:56","modified_gmt":"2022-03-10T12:03:56","slug":"stand-up-speak-up","status":"publish","type":"post","link":"https:\/\/www.bjanda.com\/blog\/stand-up-speak-up\/","title":{"rendered":"Stand Up, Speak Up"},"content":{"rendered":"\n

Last week\u2019s post<\/a> was all about keeping it simple, a principle that we often forego in favour of the (in my view) short-term belief that (to steal from Irwin Gotlieb) in confusion lies margin. The tech industry has as usual ignored history and is merrily pursuing its aim to confuse the life out of anyone not a member of the magic circle.<\/p>\n\n\n\n\n\n\n\n

One of the comments I received came from Jon Waite, ex Dentsu Aegis now at Havas. Jon made the excellent point that if he doesn\u2019t understand something he always (in his words) plays the village idiot and asks. Others should thank him for asking.<\/p>\n\n\n\n

A few years ago at an asi Conference, Richard Marks asked Steve Wilcox what he meant by \u2018regression from the mean\u2019. There must have been 300-odd people in that room, and by my estimate at least 290 of them offered a silent \u2018thank you\u2019 to Richard.<\/p>\n\n\n\n

It\u2019s not the easiest thing to speak up. You may think you\u2019re signposting your ignorance, that you look stupid, that you really should know the answer given your experience or seniority.<\/p>\n\n\n\n

All of these feelings are understandable, but they need correcting. We\u2019re never going to get anywhere if those making the decisions genuinely don\u2019t have at least some understanding of the basis on which the recommendation to do this or that have been made.<\/p>\n\n\n\n

One of my earliest lessons, from one Bernard Bennett (there may be one or two readers who remember him) at Southern TV was: if you don\u2019t know, ask.<\/p>\n\n\n\n

I used to go along to friendly, unthreatening gatherings like the MRG, and make myself stand up and ask questions. It wasn\u2019t I admit easy, but it got easier.<\/p>\n\n\n\n

Later, when I had accumulated some experience, I used to welcome people asking me things. It\u2019s flattering to be asked; I genuinely never thought \u2018what an idiot, how on earth did he get there without knowing that?\u2019<\/p>\n\n\n\n

You learn from others after all.<\/p>\n\n\n\n

One lesson is never to pontificate on something you don\u2019t understand.<\/p>\n\n\n\n

Once I did a presentation to a client about some media measurement issue, and to make it appear a lot more complicated than it really was (\u2018in confusion lies margin\u2019) I cut and pasted an impressive looking formula from a learned article on whatever the topic was.<\/p>\n\n\n\n

I remember my line well \u2013 and this was 40-odd years ago. \u2018We\u2019ve looked into this and come up with this formula which I\u2019m sure you\u2019ll be pleased to know I don\u2019t intend taking you through today.\u2019<\/p>\n\n\n\n

The client\u2019s response is also seared into my memory. It was something like: \u2018I did my PHD on something similar to this, I would actually really like you to walk me through it.\u2019<\/p>\n\n\n\n

Of course I couldn\u2019t and the humiliation lingers.<\/p>\n\n\n\n

This sense of embarrassment and shame seems to vanish when it comes to those who fill my timelines on social media. It\u2019s extraordinary how many a) international trade experts, b) epidemiologists and c) geopolitical strategists connected to me.<\/p>\n\n\n\n

Even more impressive is these skills seem to reside in the same people.<\/p>\n\n\n\n

I know nothing about these three topics, so I read what I can from those who (genuinely) do. I may, having read up on the topic express an opinion but I don\u2019t pretend it\u2019s anything more than that.<\/p>\n\n\n\n

But I do know quite a lot about some things, including advertising, media and audience measurement. So it is with confidence that I say that most people who post on these things know nothing about them (probably because their brains are full given their expertise on trade deals, epidemiology and geopolitics).<\/p>\n\n\n\n

If you doubt me read the comments from those who love GBNews and who express their love by denigrating rival channels\u2019 viewing figures. Or those who confuse sales with readership. Or how we can fund the BBC with advertising, or \u2013 oh don\u2019t get me started..!<\/p>\n\n\n\n

There are of course many people who do know a great deal about these things, but that population, although large makes up a very small proportion of the comments I see.<\/p>\n\n\n\n

We\u2019ve got used to valuing everyone\u2019s thoughts equally, however uninformed they may be.<\/p>\n\n\n\n

We\u2019ve forgotten the value in learning; and we\u2019ve fallen back into believing that asking someone something is an indicator of weakness or stupidity, to be mocked.<\/p>\n\n\n\n

And so we avoid it. No-one likes to be mocked. Surely it\u2019s better for the self-esteem to shout louder, to stare down those who doubt you, to intimidate.<\/p>\n\n\n\n

To cut and paste the formula.<\/p>\n\n\n\n

No, it isn\u2019t. It really isn\u2019t.<\/p>\n\n\n\n

Ask away, curiosity is a sign of strength. And bullshitters get caught out, eventually.<\/p>\n","protected":false},"excerpt":{"rendered":"

Last week\u2019s post was all about keeping it simple, a principle that we often forego in favour of the (in my view) short-term belief that (to steal from Irwin Gotlieb) in confusion lies margin. The tech industry has as usual ignored history and is merrily pursuing its aim to confuse the life out of anyone […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/posts\/1566"}],"collection":[{"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/comments?post=1566"}],"version-history":[{"count":1,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/posts\/1566\/revisions"}],"predecessor-version":[{"id":1567,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/posts\/1566\/revisions\/1567"}],"wp:attachment":[{"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/media?parent=1566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/categories?post=1566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/tags?post=1566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}