That was the year that was (fellow old gits will get the reference).<\/p>\n
The year that started with standing up for freedom of speech in the wake of the horrific murders at Charlie Hebdo<\/a>, and ended with some of the same commentators calling for\u00a0an idiotic American presidential candidate to be banned from the UK for speaking what passes for his mind.<\/p>\n The year that started with The Cog Blog praising Publicis<\/a> for realising the coming way of the world by incorporating Vivaki\u2019s trading desk into its media agencies, and ended with us criticising Publicis\u2019 media agency Starcom\u2019s US<\/a> management for behaving as if Chicago truly is the centre of the media universe.<\/p>\n The year that someone who should have known better<\/a> at Aegis declared that online fraud was not a problem, to be followed by the industry not sorting out online fraud.<\/p>\n The year that Jon Mandel made a speech<\/a> at the ANA conference calling out alleged dodgy practices at media agencies, to be followed by the ANA apologising to those media agencies offended by his remarks, and the ANA subsequently employing Ebiquity\u2019s Firm Decisions alongside K2 to investigate these same alleged dodgy practices.<\/p>\n The year that the IAB<\/a> brought (more) ridicule upon itself by deciding that an ad only needed to be 50% in view for 1 second for it to have been viewed. The Bureau\u2019s follow-up was to call for publishers to take legal action against adblockers, a sentiment they rapidly retracted.<\/p>\n The year of the super-pitch<\/a>; following every one of which the relevant agency holding group declared itself to be a) supremely unconcerned at the loss or b) truly reshaping the industry with the win.<\/p>\n The year in which adblockers became big news<\/a>; and everyone blamed everyone else for our collective failure to make online advertising even remotely acceptable to those at whom it is aimed.<\/p>\n The year of mobile. Surely, at last? No it wasn\u2019t.<\/p>\n The year that the digital community became aware of the rest of the advertising community<\/a>; coincidentally at about the same time the rest of the advertising community were fervently wishing the digital community would pipe down<\/a> for five minutes.<\/p>\n The year that The Cog Blog topped 35,000 page views. We are now officially 143 times smaller than The AdContrarian<\/a> and still struggling to say in 700 words what Bob manages to say in 100.<\/p>\n The year of Cog Blog winners:<\/p>\n If there are winners there must be losers\u2026..nah, it\u2019s not the time of year for that.<\/p>\n Happy Christmas everyone. See you on the other side.<\/p>\n","protected":false},"excerpt":{"rendered":" That was the year that was (fellow old gits will get the reference).<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/posts\/694"}],"collection":[{"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/comments?post=694"}],"version-history":[{"count":3,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/posts\/694\/revisions"}],"predecessor-version":[{"id":697,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/posts\/694\/revisions\/697"}],"wp:attachment":[{"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/media?parent=694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/categories?post=694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bjanda.com\/blog\/wp-json\/wp\/v2\/tags?post=694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n