Brian Jacobs

Brian has 35 years experience at advertising and media agencies, including Leo Burnett, Carat International and Universal McCann.

Prior to establishing BJ&A in 2006, Brian was Executive Vice President at the research agency, Millward Brown, where he set up and ran that organisation’s Global Media Practice.

He has held management positions in the UK, Europe and globally (out of the USA), working on clients such as Procter & Gamble, Nestle, VW, Kellogg’s, Coca-Cola, Unilever and McDonald’s. Brian has co-authored two books: ‘Spending Advertising Money’ (in 1984) and ‘Social Media Marketing’ (in 2009).

Murray Dudgeon

Murray has spent his entire career in media, marketing and communications.

He has worked in both London and New York and was most recently Global Chief Operating Officer for Universal McCann, prior to that Managing Director at Classic FM.

He has a long history of innovation especially in the “content” area were he helped broker the American Idol deal for The Coca-Cola Company.

Recent consulting assignments have been for “white label” web based programmes, production companies, data targeting and research.

Louise Cretton

Louise has worked as a researcher and marketer on both the agency and client side, including NOP, McCann Erickson, Coca-Cola, Leapfrog Research and Planning, Kellogg's, Unilever and Bayer.

She has also taught strategic planning and the role of research as a marketing and business tool at Bournemouth University where she later took up the post of Marketing Director.

For many years, Louise chaired the Awards Committee for the Market Research Society Annual Conference.