All Change in Agency Land

It wasn’t so very long ago that the industry’s trade press was full of articles berating the agency community for being resistant to change. The common thread being that in a world that is changing so fast the agencies were lagging behind.

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Why BARB is Right

It is rare for arcane audience measurement issues to take centre stage, but that is just what has happened in the UK as YouTube has had its attempts to join BARB, the joint industry service responsible for measuring TV audiences rejected.

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Supporting the News

The great thing about being an easy come easy go blogger is that you are in a position to do your best to argue a point without having the onerous burden of actually having to put into action whatever it is you’re discussing this week.

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Paying for Planning

Who should pay for communications planning? Why are advertisers apparently so set against the idea of paying network agencies for a service most know full well is an essential part of any campaign?

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Absence

I’m on holiday so no Cog Blog posts till the first week of May. I’m sure you’ll struggle through.

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The Challenge Ahead for Media Agencies: A Sick Goose

The network media agencies are full of contradictions. On the one hand, they have smart people who talk knowledgeably about the pressing issues of our time. On the other they make oh-so-secret deals designed to benefit themselves, over and above the needs of their clients. Read more

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Google On

The Google/YouTube problems concerning ad placements rumbles on. More ink (or should that be pixels?) has been consumed on this than on almost any other recent media story in a rush to apportion blame.

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Lessons from Google’s Woes

There’s really only been one media story this last week, and that’s the industry’s reaction to Google inadvertently placing ads alongside various deeply inappropriate YouTube videos.

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Shades of Grey

Writing a blog exposes you to all sorts of reactions – from complimentary through well-informed criticism and on to rude. Fortunately, by far the majority of people who respond to me aren’t rude; we may not agree but at least we can be civil about disagreeing.

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Industry Arrives at a Consensus on Online Advertising

It seems that the industry has at long last come together. We can all agree on one thing. There is a lot wrong with online advertising.

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Data Lessons from Politics

This week’s ‘Observer’ newspaper carried a lengthy piece on the work of Cambridge Analytica during both our EU Referendum campaign, and the US Election.

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On Trust

Trust is a pretty simple concept – either you trust someone or you don’t. If you do, then a handshake like the one that formed the only ever contract between Arnold Palmer and Mark McCormack could be all you need.

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The Media Agency Revolution

Sometimes revolutions sneak up on you; eras end and no-one even notices until one day you open their eyes and, well who knew? Read more

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A Period of Introspection?

Last week’s Cog Blog was enthusiastic in its praise for the speech given by P&G’s Marc Pritchard to the IAB leadership conference. We weren’t the only ones – Pritchard’s speech received rave reviews all over the world, with Mark Ritson calling it ‘the most important marketing speech in 20 years’. Read more

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Procter Leads

I grew up on the Procter and Gamble account.

For a media planning director in a newly appointed roster agency, P&G was scary. The established roster had some of the best media people in London, one of whom (John Perriss, then at Saatchi, soon to be the founder of Zenith) talked to me about what it was like to work on what he described as ‘the world’s best client’. Read more

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News Media: A Slither of Hope

It would be wonderfully ironic if Donald Trump, who seems to believe he’s in some sort of holy war against the established press, should prove to be the medium’s saviour. Read more

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Using Influence

Last week’s Cog Blog post expressed the hope that facts, and fact-based opinion would rebound in 2017. We need to banish the whole notion of fake news – a phrase that is already becoming the catch-all defence used by politicians to deflect questions they don’t wish to answer.

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Here We Go

Hello again and a belated Happy New Year! This is the season when we should all be full of hope for the future, so rather than making firm predictions (that can duly be proved wrong in time) this the first Cog Blog of 2017 will focus on hopes for the coming year. Read more

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That Was 2016 That Was

This is the last Cog Blog post of 2016, so it seems appropriate (even mandatory) to look back at some of the highlights (and lowlights) of this year. Read more

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Agencies in a Binary World

We’re living in a world that is becoming ever-more binary. Never mind that in life most things are nuanced, with light and shade, pros and cons on both sides of any argument. Today you have 140 words to express your opinion. In the echo chamber that is social media if you don’t agree with me, in my eyes you’re wrong. Read more

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