Creativity and Collaboration

Last week’s Cog Blog came up with three ‘C’ words as hopes for 2018: collaboration, creativity and context. Today’s post touches on two of them.

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Hopes for 2018

So here we are, at the start of a new year. Will the media roundabout slow so that we can all draw breath; or will it speed up, throwing those without a firm grasp off?

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The Year 2017

Disclaimer – we have done work in the past for the7stars

We’ve arrived at the last Cog Blog post of 2017. It’s been a bit of a year, hasn’t it?

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How To Win At Awards

I’ve been judging the annual Mediatel Media Research Awards. Well done to all who entered, taking on what is a major commitment. In the exact opposite of a spoiler I can assure you that this post contains zero details of shortlists, winners, losers or anything else relating to the judges’ decisions.

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Stopping Hate Versus Editorial Freedom

A UK campaign group called Stop Funding Hate has called on major advertisers to boycott certain newspapers, notably ‘The Daily Mail’, ‘The Daily Express’ and ‘The Sun’. This mirrors the actions of a similar group in the US called Sleeping Giants who have been particularly focussed on Breitbart.

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Describing Toast to a Martian

Everyone’s an expert in two things, their own job and advertising. Everyone has a point of view and at a time when we all have a social media presence it’s easy to confuse that with being an expert.

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Conference Time

Later this week I will be doing my annual chairing stint at the asi conference in Nice. This will as usual see the cream of the audience measurement world (yes I know, and me) gather to discuss a topic which in recent years has moved from the media back office to (if not centre stage) then certainly closer to the spotlight.

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Caring About the Work

In the old full-service days, people never used to go into ‘media’. They went into advertising and specialised in media. Or they went into sales, and specialised in selling ad space or time.

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Agency Management – Echoes of the Past

Disclosure – I have done work in the past for the7stars, mentioned here

Last week’s Cog Blog noted that out of the six major holding companies, the UK heads of three of them (Havas, Starcom, Carat) along with the EMEA President of OMD have all announced their departures.

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Changes, Changes

This post was going to be all about the new ‘Campaign’. But it would be remiss of me not to log that this was the week in which four out of the six holding company media operations lost a senior UK-based member of their management.

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Transparency Bites Aegis

Disclosure – I worked at Aegis from 1994 – 2000

‘Transparency’ as a topic isn’t going to go away, despite the holding companies (in particular) doing the corporate equivalent of sticking their fingers in their ears and dancing around going la-la-la.

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Uber and Fetch

You can’t turn your back on this industry for a second at the moment in case you miss a new launch/innovation/news/scandal. The Cog Blog was on a short break last week – which naturally meant that several of the above snuck up on me whilst I wasn’t paying attention.

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Agency Options

The last Cog Blog commented on the advance of the management consultancies into the territory traditionally occupied by media agencies, and asked what the agencies can do about this threat to their futures. This post considers the agencies’ options.

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Advance of the Management Consultancies

Last week’s Cog Blog discussed Accenture’s development of the next generation of product placement. This post explores more broadly how the management consultancies are extending their marketing services offering, thus challenging existing agencies.

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Enter Accenture With Mousetrap

It seems product placement is about to get sexy. Someone will without doubt invent a new phrase for it. I’m off to trademark VPI, or Virtual Product Integration.  Read more

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Agency Reboot

Michael Farmer, strategy consultant to several agencies and author of ‘Madison Avenue Manslaughter’ wrote an interesting piece on MediaVillage.com the other week in which he pointed out that even though the ANA has been (correctly) criticising agency practices for the last couple of years the agency’s own association, the 4A’s has hardly been robust in putting up any kind of counter argument.

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Facebook Struggles On

Procter and Gamble has been at the forefront of calling out agencies and digital platforms for their lack of transparency – contractual and financial in the case of the agencies, measurement-wise in the case of the major platforms.

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Au Revoir ‘Campaign’

I’ve always had a Marmite relationship with ‘Campaign’, whose final edition in its weekly format appeared last Thursday.

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Ducking and Diving

All of our careers are punctuated by what at the time seem like minor incidents but which we look back on as being representative of some larger principle.

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All That’s Right; All That’s Wrong

Last week saw an interesting piece by Mindshare’s Global CEO, Nick Emery published in ‘Campaign’, and widely circulated on social media. In case you missed it, here it is.

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