In With The Old

It is a common mistake to ignore history. We all do it, only realising it in later years when what is paraded as the latest thinking starts to look eerily familiar.

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Facebook, Fake News and Research

Facebook hasn’t exactly got a stellar reputation when it comes to numbers. Even the most rudimentary statistics (like how many people are on the platform) seem prone to what might perhaps politely be termed ‘a degree of variation’.

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What Are We Like?

Trinity Mirror’s insight team, working with House51, the strategic consultancy has produced an interesting piece of work called ‘Why we shouldn’t trust our gut instinct’. This looks at the behaviours and opinions of what the authors describe as ‘the people who populate adland’ as against those out there in the wider world.

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Castles in the Air

Last week’s Cog Blog post referred to Newsworks’ upcoming Effectiveness Summit, which has now upped and come. And very good it was too.

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The Ozone Layer

For some while now there has been talk that the UK’s major publishers need to collaborate in some way to compete with the likes of Facebook and Google. The case is obvious – ad revenue has been migrating to platforms who have managed the impressive con trick of persuading content creators to provide them with material at a fraction of its worth.

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HP Sauce

No, I’m not in Cannes, thanks for asking. One of the advantages of being your own boss is that you can choose to avoid such colossal bullshit-fests. Of course, there are diamonds in amongst the rubbish but I’m at that stage where I prefer to read about them. I would rather watch the World Cup on telly too.

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Accenture, Audits, Agencies

A few weeks ago we featured an interview given by Mark Read, now joint COO at the post-Sorrell WPP in which he stressed the importance of the group focussing more on clients and less on internal matters.

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Sir Martin Sorrell and the Paperclip

‘Advertising is a people business’ and ‘The assets go up and down in the lift each day’ are two of the most popular clichés around. Even (or especially) in this programmatic world and the launch of Accenture Interactive’s media operation – something that incidentally seems to be happening without a huge media name at the top of it. Read more

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Accenture – Conflict or Competition?

Much heat was generated last week around Accenture Interactive’s announcement that they were entering the programmatic media buying business. Social media was full of posts from the media auditor community (Accenture is of course a media auditor, and consultant, occasionally running pitches), as well as much harrumphing from the media agencies.

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Newsworks Joins the Effectiveness Party

A longer version of this post appeared on MediaTel Newsline on May 10th

Much of what we refer to within the media world as measuring the effectiveness of advertising is in fact nothing of the sort. Rather we measure things that are comparatively easy to measure, like audience exposure, and convince ourselves that because something has been exposed it must have been noticed, and because it has been noticed it must have had an effect.

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WPP and Sir Martin Sorrell – Now What?

Back from holiday and it seems the wheels are still turning. It was only a month ago, on April 14th that Sir Martin Sorrell exited his creation, WPP. Millions of words were duly filed. Speculation (much of it from outside the industry and ill-informed) around the future of WPP has been rife. Now Sir Martin has followed up his gnomic message to staff (‘Back to the future’) by confirming that he does indeed intend to start again.

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Sir Martin Sorrell

By now the world and his wife know that Sir Martin Sorrell has left WPP, the business he founded 33 years ago. I’m old enough to remember the ad world before WPP. Sorrell transformed his industry – and there aren’t many in any field who can legitimately claim to have done that.

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Facebook and Out

We are living in a world of short attention spans, where detail is almost derided and tweets trump well-argued hypotheses.

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Facebook Fall-Out

The Facebook/Cambridge Analytica scandal has thrown up a surprising number of people with an apparent expertise in data analytics and a detailed knowledge on how one goes about scraping personal information from a very large social media site.

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Facebook, ‘The Guardian’ and Cambridge Analytica

There’s very little doubt that the story of the week (year, decade even) concerns Facebook, the use made of data from their platform by Cambridge Analytica and the consequences of the resulting micro-targeting as used in an election, maybe even one near you.

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Following Procter and Unilever

Over the last few weeks we’ve heard the views of two of the largest advertisers on the planet on the current state of the media and advertising businesses.

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Trade Bodies Rule

What the heck has happened to the industry’s trade bodies? And can we all have a sip of whatever it is they’ve been drinking?

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P&G, Integration and Siloes

To read the headlines you would think we live in a curiously binary world. Facebook’s wonderful; Facebook’s on its last legs. TV is dead; TV is still the most effective medium ever invented; printed media forms cannot survive; print circulations increase as readers seek the truth behind the stories.

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Facebook Woes

Facebook is having a bit of a moment – and not in a good way. Users are apparently falling away, rumours swirl around Russian FB ads/influence over the US (and maybe other) election(s), Edelmen has concluded that ‘social media news’ is not to be trusted, the AdContrarian is calling for Mark Zuckerberg to go, and Unilever’s CMO Keith Weed is, as we said last week suggesting that his business will no longer “Invest in platforms that do not protect children or which create division in society and promote anger or hate.”

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Planning Collaboration versus Buying Confrontation

A couple of weeks ago the Cog Blog commented on the growing importance of planning to the network agencies as they strive to replace the grey revenues lost to the era of transparency.

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