Initiative

Initiative is a global media agency, part of the Interpublic Group (IPG)

“We experienced a great collaboration with Brian. His contribution and commitment much appreciated. His versatility and adaptability extremely welcome. His integrity clear. Brian's model for doing business a perfect fit for contemporary marketing requirements.”

Janet Fitzpatrick, President, Worldwide Clients, Initiative

Whitevector

Whitevector is a Helsinki-based buzz monitoring service keen to expand its offering to the UK and continental Europe.

“For the previous twelve months, Brian Jacobs and Associates has been helping Whitevector enter the UK market. We chose Brian because of his senior level experience in the media industry and good connections to the media agency community.

“Brian's help in getting touch with the right people and gearing our product offering for the UK market has been critical. London is a market where you need local expertise; we have been very happy with the results so far and are looking forward to continuing our co-operation into the future.”

Tommi Lehtonen, CEO, Whitevector Oy

Qustodian

An Anglo-Spanish start-up, Qustodian is developing cutting edge technology to transform the mobile phone into an engaging marketing and sales channel.

“We were introduced by a mutual business contact to BJ&A as a group to help us to really understand the advertising and media industries and provide high level, qualified introductions into the industry.

“Brian has not only delivered this, but has gone way beyond in his contribution to our organisation, its strategy and many of our day-to-day activities. The assistance with which we have been provided to help us set up and manage market research trials in London for our new mobile marketing and sales service has been excellent.

“In short, Brian has become an invaluable member of our team.”

John Roberts, Director and Co-Founder, Qustodian

Altamira

Altamira is a Connecticut-based full-service advertising agency.

“As part of a new market launch for Boyden Interim Management, a subsidiary of Boyden Worldwide, we needed a media expert in the UK who could extend our reach globally AND do it in record speed!

Brian Jacobs & Associates was the perfect fit, and hit the ground running!

By providing out-of-the-box strategic planning, top-notch negotiation and buying expertise, and a comprehensive post-buy analysis, Brian Jacobs & Associates quickly helped establish BIM as a market leader in the UK and mainland Europe. The campaign was so successful that BIM extended media efforts for a second year.”

Chris Swee, VP, Managing Partner, Altamira

Thomas Pink

Thomas Pink sells beautiful men’s and women’s shirts. The Company is part of the French-headquarted luxury goods business, LVMH.

“BJ&A dealt on our behalf with our fieldwork agency, Facts International, and liaised with our media agency, Team UK Media, reporting directly to me.

“As well as contributing to the efficient running of the research programme – and suggesting and implementing additional questions designed to aid future media planning decisions – BJ&A also helped us set targets for key metrics at the post stage, based on pre-advertising scores. These targets proved to be accurate.

“We found BJ&A to be efficient and committed in their work and timely in the final delivery of the report summarising the findings of the research.”

Liz Sowden, Head of Marketing, Thomas Pink

Creandum

Creandum is a Swedish Venture Capital firm. The firm was considering an investment in a Swedish market research business looking to launch in the UK. We undertook a deep-dive investigation into the UK market research market to help them arrive at a decision.

“We were very satisfied with the work done by Brian and his associates. The quality of the analysis, the industry insight and the senior level contacts they provided were very impressive.”