The Cog Blog does not do politics. I also try to avoid parochialism – specific issues we may be facing here in the UK are often of little relevance to other parts of the world.

That said, today’s post will come close to breaking those two principles, as it’s about the BBC.

Last week in my ‘Hopes for 2022’ post I mentioned that it would be fascinating to see how the newer network players, like Stagwell or You and Mr Jones (now recast as BrandTech) handle the challenges posed by a big international client using them across multiple geographies.

Another year, another blog; welcome to 2022; the Cog Blog’s ninth year of (almost) weekly witterings.

The fashionable thing to do would be to fill this post with forecasts of the year to come. I don’t do this for two reasons. First, things are so topsy-turvy who knows, secondly it’s easy to check back 12 months later to my embarrassment and everyone else’s general merriment.