Networks Not Notworks

Last week in my ‘Hopes for 2022’ post I mentioned that it would be fascinating to see how the newer network players, like Stagwell or You and Mr Jones (now recast as BrandTech) handle the challenges posed by a big international client using them across multiple geographies.

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Hopes Not Predictions

Another year, another blog; welcome to 2022; the Cog Blog’s ninth year of (almost) weekly witterings.

The fashionable thing to do would be to fill this post with forecasts of the year to come. I don’t do this for two reasons. First, things are so topsy-turvy who knows, secondly it’s easy to check back 12 months later to my embarrassment and everyone else’s general merriment.

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