Mind The Gap

Next week many of the most influential thinkers in audience measurement will gather in Nice for the annual asi Conference. I say ‘many’ as there will be the inevitable shortage of agency representation (‘we spent our budgets in Cannes…’) and despite an admirable turn-out from ISBA there will not be many advertisers present either. 

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Speak Softly

Last week’s Cog Blog highlighted the tragic case of Molly Russell, who took her own life at least in part as a result of being exposed to certain vile images on social media. If you missed the post, you can read it here.

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What’s It Got To Do With Us?

When I was at college, I remember being told by our advertising lecturer that we should not take responsibility for society’s ills. We were there to help our clients sell stuff; if the people buying our stuff were evil, well that is the way of the world. 

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In Confusion

Irwin Gotlieb, ex-boss of GroupM used to say (and I paraphrase): ‘In confusion lies margin.’ However much you may admire Irwin, a man who achieved a huge amount in the industry and did more than most to change it you must admit this is the view of a cynic. 

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