This week’s Ad Association report that the number of people working in advertising and marketing has fallen by 14% in 3 years is concerning.

As The Media Leader reports: “HR leaders across the industry have advised that skill shortages have been most acute at entry-level and at mid-level (people 3-5 years into their careers)”.

I often catch myself staring out of my office window. My garden shed is I admit dull, but when the option is to read still more on developments within the US TV audience measurement world, its permanence reassures.

For those not fully up-to-speed with this issue, this post is here to provide a cynical (and I suppose I should make clear not a literally accurate) point-of-view.

I’m an optimist; it is with hope that the Cog Blog returns for the New Year. I don’t make grandiose predictions for the year ahead, like everyone else I haven’t got a clue what will happen except that it will likely be unexpected

But I can offer hope. Here’s my 2022 list of eight. Are there still grounds for hope?