It is rare for our mainstream media to pay any attention to the advertising industry. Ads – yes; why advertisers should boycott various news channels – sometimes; the business – no. This week ‘The Guardian’ did exactly that, featuring a story on how the industry is suffering from, and I quote, “burnout and inequality”.

No serious advertiser ever runs a campaign on a single communications channel. This is as true today as it ever was – every campaign uses a combination, for very good reason.