Being a simple chap, I like to divide the bulk of the media agency world up into planners and buyers. I know everyone has far smarter, and possibly more accurately descriptive job titles these days, but fundamentally you’re either a ‘hot’ buyer (driven by the deal) or a ‘cool’ planner (driven by the data).
Creativity and Collaboration
15 January 2018
Last week’s Cog Blog came up with three ‘C’ words as hopes for 2018: collaboration, creativity and context. Today’s post touches on two of them.
Hopes for 2018
04 January 2018
So here we are, at the start of a new year. Will the media roundabout slow so that we can all draw breath; or will it speed up, throwing those without a firm grasp off?