Faced with an unprecedented worldwide health emergency, how lucky we are to have access to literally millions of ‘experts’ just a click away. It was only a matter of time before the ‘100 Lessons Marketing Can Learn from the Coronavirus’ articles started to appear, and sure enough it’s now hard to avoid this or that marketing commentator pontificating on one or other aspect of this awful situation.
Pay Attention!
19 March 2020
If you have been (paying attention that is..), you’ll be aware of a group called The Attention Council which met last week in London. Some of the more interesting things about this group is the variety and quality of its founders, the variation in the work they’re doing, and where they’re based. Not so long ago, measuring attention was a rather niche, not to say lonely activity. Not so today.
There is Hope
12 March 2020
I’ve always been something of an optimist. Even though last week’s Cog Blog post was full of doom and gloom (although you have to admit there were some great ads) I like to think that lessons have been learned and that the ad business is, finally, coming to terms with the world as it is today.
Where We’ve Gone Wrong: An Illustrated History
05 March 2020
Advertising has never been a particularly admired profession. Indeed, some would say it isn’t a profession at all. We’re not doctors or teachers, we’re not even lawyers or accountants. We don’t make or do anything of any great practical use to humanity. We help people sell stuff.