Straws, Scraps and Intuition

One of my favourite quotes from the great Jeremy Bullmore goes as follows: “People build brands the way birds build nests. Through the straws and scraps they chance upon.” It’s a wonderful summation of how it’s people who build brands – and why all channels, all the straws and scraps have to work together, to fit together to build the whole.

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Measurement Watch

Disclosure: I help asi with their annual conference and will be chairing a session at the 2020 virtual event

At the start of this year (on January 9th) The Cog Blog came out with the traditional list of predictions for the year 2020 to come. Amongst these was the following: ‘Media runs on measurement. If the measurement is wrong, or not there, or not validated objectively then we’re all in trouble. Anyone who thinks otherwise is in for a nasty shock when they wake up to find that the ground beneath their feet has turned into a rather nasty, messy bog’.

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More Wise Guys

The Cog Blog a couple of weeks ago contained some lessons I’ve learned over the years, illustrated with real-life examples. I asked the great Cog Blog reading population – an ever growing not to mention discerning group – to contribute to the follow-up.

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Repeating Our Mistakes

That great cartoon-strip philosopher Charlie Brown once said: “I have been repeating the same mistakes in life for so long now I may as well call them traditions.” Had Charlie Brown ever grown up he may very well have enjoyed a successful career in advertising.

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Eyes on the Prize

In the last few days, egta, the European Association of TV and Radio Sales Houses published a comprehensive report into advances in hybrid television audience measurement. I don’t pretend to have read it – it runs to 104 pages and is really a source document outlining the options available – but fortunately I know a man who has who assures me it is both comprehensive and useful.

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