The mighty row over at ‘The Telegraph’ ignited by the resignation of that well-respected journalist Peter Oborne has brought the relationship between advertising and editorial centre-stage, once again.
23 February 2015
18 February 2015
The temptation to say ‘I told you so’ has been strong this week. I shall resist first because I don’t think you need to be a genius to see what is likely to happen to agency trading desks, although being old undoubtedly helps, and second because I’m quite sure that those of my old Leo Burnett colleagues who now form the top management at Vivaki don’t read my blog. And even if they do I am sure they ignore it completely.
10 February 2015
It was always said that everyone is an expert in two things: their own job, and advertising. Of course, everyone has an opinion, but at the same time it’s important to accept that opinions are one thing, actually doing it is something else.
04 February 2015
One of the issues I have with some of the more niche adtech experts out there is their lack of knowledge, or as it sometimes seems interest in the broader media, let alone advertising world. It’s fair enough to make the same criticism the other way around, although in my experience legacy media guys have shown an appetite to absorb as much as they can about new forms and techniques.