It’s been a little while since we last commented on Xaxis, GroupM’s trading desk. In that time there have been many significant changes – not least Xaxis’ statement that they are not a trading desk.
Motes and Beams
24 July 2015
One of the less appealing characteristics of the more strident members of the digital community is their habit of suggesting that the world of media planning, buying and selling was ill-informed, ill served by its measurements and entirely unaccountable until they came along.
Researchers and Oiks
16 July 2015
Confusing industry, market research. ‘Marketing’ paints the business as angst-ridden and hubris-imbued. This seems to be supported by my LinkedIn newsline which regularly contains researcher-authored pieces full of self-doubt about the industry’s future, alongside those from the Nellie-know-alls, sharing their expertise on any number of topics.
Cannes Do
09 July 2015
Disclaimer: I am a Founder Director of Enreach, mentioned at the end of this post.
Another Cannes Advertising Festival has been and gone. Thousands of words have been written; some positive (largely from those who were there and thus presumably felt the need to justify the expense); others negative (largely from those not there who might have been a bit miffed at missing out on the invitation). I wasn’t there; although I certainly wasn’t upset by the coincidence of all those invites going missing.
Views and Viewability
06 July 2015
The debate around what constitutes ‘viewability’ has been around for a while, which is strange as in one sense it’s really pretty obvious, even non-contentious.