The Cog Blog is on a short break – back in early September.
18 August 2015
14 August 2015
An earlier version of this post was commissioned by and appeared on the IAB’s UK site
If there’s one thing I’ve learned over the years it is that we love to complicate things. And if there’s a second thing, it’s that if we want our customers to buy whatever it is we’re selling we need to be able to communicate the complex simply.