As we have commented numerous times before these are not the happiest of times for many in the media agency community. Read more

One of my main beefs about the online adtech business is how so many people working within it are so narrow in their knowledge and their thinking about advertising. Too many seem to believe that the end point is the technology and the algorithms, and not helping ensure that each ad works as hard as it can. Read more

Revolutions very rarely happen in a neat, organised fashion, much though the trade press would like that to be the case.

Instead change comes slowly, messily and often in an entirely random fashion. Read more

A VERSION OF THIS POST APPEARED ON MEDIATEL’S NEWSLINE ON 2^ND OCTOBER

Trust and reputation are fragile concepts. You work hard to build your business on solid foundations, and then one bad call destroys both your reputation and your customers’ trust, instantly. Ask Volkswagen. Or indeed Henry Ford, who once said “You can’t build a reputation on what you’re going to do”. Read more

Slowly but surely the pitch cycle turns, as a few more mega clients involved in pitch-bonanza-time declare their results and decide on a home for their media budgets. Read more