The Future for Programmatic…The Future for Agencies

This post is loosely based on a speech given to the ‘Programmatic Buying in Scandinavia’ Conference on 26th November.

If there is one word that can be said to sum up our industry’s love of jargon it must be ‘Programmatic’. Put 20 media people in a room and you’ll emerge with at least 25 definitions. Read more

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This Post Is Viewable

It seems that most weeks bring yet another draw-dropping story from the wacky world of digital advertising. We’ve had bots, fraud, trading desks buying inventory from themselves, and a host of other wonders.

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Audience Measurement Advances

Last week the great and the good in TV and radio audience measurement from around the world met at the annual asi conference. This was the 25th annual asi event – so many congratulations to Mike Sainsbury and his team. In the interests of full disclosure, I am one of the people who help Mike, and this year I chaired the advertising session within the TV part. Read more

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Can Planners Save the Universe?

There has always been tension between those who plan and those who buy; and I am in no doubt that the tension survives whatever titular changes have occurred over recent years. Read more

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