Theory Meets Practice at P&G

A couple of weeks ago Procter and Gamble made a public admission. Their media planning approach was wrong, they had seen the error of their ways and were going to do something about it. Read more

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The T Word

Suddenly the T word is all around us. We are in a crisis of trust; trust has broken down between agency and client; consumers no longer trust advertising (did they ever?); the lack of trust is responsible for the growth in adblockers. And so it goes on. Read more

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Effect Trumps Audiences

I’m yet to come across an advertiser interested above all else in buying rating points or impressions. Advertisers advertise in order to make more money, it’s as simple and as obvious as that. Read more

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Learning from Danny Boyle and Tessa Jowell

A couple of weeks ago The Cog Blog commented on the power of specialism, and the danger in kidding ourselves that just because a media agency happens to have someone (or a team) on staff with a creative title then those people are a like-for-like substitute for a creative agency team.

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