Auditors Need to Evolve

Certain elements of the media business have been getting excited about the third anniversary of the ANA transparency report. Self-congratulatory pieces have appeared from Ebiquity, and their sibling Firm Decisions. Both have a point in that they (and in particular their ex-colleague Nick Manning) drove one key output from the ANA work.

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Meeker, Social Media and Health

Last week’s Cog Blog made the point that a significant number of people worry about expressing their point of view on platforms like Twitter. One concern is that such open-ness might negatively impact their job prospects; another is the fear of online attack from those holding a contrary opinion.

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A Big Hello To My Detractors

This is not a political blog. It may be irritatingly opinionated, annoyingly smug, depressingly backward-looking and insufferably pompous but it isn’t political. So, apologies for using a political issue as the framework for what follows.

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Room For All

Who would have thought it? Imagine yourself back in the early days of media agencies. Buying shops, one and all. The biggest got the best deals, because…well because the biggest always got the best deals regardless of the industry. Planning was front-of-house window dressing. Research was for geeks. Just walk around swinging your wedge and you’ll be OK.

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