Reasons to be Cheerful

Heaven knows there’s plenty to be miserable about right now. Just as well The Cog Blog never gets into the really serious stuff, in favour of fussing around parochial ad business issues. But here we are, with revenues down, adspend dropping, job losses, businesses collapsing and so on.

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Lessons from Philips

Last week ‘Campaign’ reported that the Philips media business is up for review. The account has been largely held by Carat – they’ve held it for (I would estimate) 25 years, a good run by anyone’s standards, which may well continue. The news struck a chord – I led the international element on the team that pitched the business.

It was an important pitch – and not just because of the money. Carat had  other large international accounts, of course but Philips was one of, if not the first multi-geography client won from scratch (we didn’t have the business anywhere) by what was then a new management team.

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Off We Go..

Well, here we are again, a new year, full of hope, aspirations, and ambitions – even if a quick look outside as we emerge from our duvets seems to confirm that things are still horrible, a pandemic is still raging, democracy is still under threat, and the old issues of 2020 have not mysteriously disappeared.

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