I despair sometimes, I really do. Two unrelated topics this week seem to indicate that the ad industry exists in a separate parallel universe to the rest of humanity, and that our influence over what happens in real life is slim to nil.

There was no Cog Blog last week as I was attending some of the annual asi audience measurement spectacular and trying (to coin a phrase) to make sense of it all. For me, the most significant moment came not from research agencies, nor consultants, nor adtech suppliers but from advertisers.