A Better House

A million years ago (last Tuesday) I got a job at the ad agency Davidson Pearce as a media research executive. I had had jobs before (as an ad agency messenger, a research assistant at Southern TV and as a market research junior at a client) but the media research role for me turned out to be a bit of a breakthrough.

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Outputs and Outcomes

Last week’s rant was all about not learning lessons, and referenced the mighty Bob Hoffman, the AdContrarian who made this very point in an interview as part of the Crater Lake and Mediatel ‘Making Sense Of It All’ series.

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Learning Lessons

Why is it that we are so bad at learning from the mistakes and successes of the past? It’s something that bugs me and, I suspect, anyone who’s been around for any length of time.

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