Really? Do we have to? Can’t we find something else to do? There’s hair to be washed, dogs to be walked, drying paint to be monitored. Anything rather than spend any time at all discussing a nerd and his algorithms.

But our friends at what rather wonderfully used to be 1 Hacker Drive (now 1 Meta Way) are again making headlines. They have been fined US$18 billion, an amount I rather naively thought was a lot. It isn’t, as we shall see. META’s share price promptly went up.