Every Media Plan is a Vote

A Comment on Richard Brant’s LinkedIn article, by Brian Jacobs, Founder BJ&A, Co-Founder, Advertising: Who Cares?

Richard Brant’s piece on LinkedIn raises a lot of important issues, issues that have been discussed in part in various settings and under various labels. Having them together in one piece, especially when you consider the contributions from both Jon Watts and Jonathan Waite is certainly helpful.

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