Audience Measurement in 2020. A Blueprint.

Last week’s Cog Blog laid out the case for this being a watershed year for audience measurement. We are facing an increasingly complicated media world within which we use multiple devices to consume content selected from a vast array of choice. We consume at times and in places that suit us, not the content providers. And we’ve been trying to make sense of all this with a set of tools that were imagined in a different age.

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Audience Measurement in 2020 – A Watershed Year

The Cog Blog is nothing if not prescient. Here’s an extract from a post on 9th January. That’s, oh almost a month ago (or sometime in the last decade in the minds of those from the cult of the shiny thing). I wrote: “‘Measurement’ is believe me the topic of the moment.”

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Janet and John Do Advertising – Badly

I delayed last week’s post until after the glorious / miserable (delete according to choice) day when the UK left the European Union. For those overseas, this happened at 11pm on Friday 31st January.

The wait was so that I could, without being accused of political point-scoring write about the incredible ad campaign run by the Government to ‘Get Ready for Brexit’.

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